2026-10-27

Is ChatGPT recommending your competitors instead of you?

Before you subscribe to anything, do this test yourself. It takes five minutes and it's the same

check we run live in front of prospects.

The test

Open ChatGPT, Claude, or Perplexity and ask a real buying question in your category — not your

brand name, a question a customer would actually type. "Best [your category] under €[your typical

price] in [your country]." Read the answer. Count how many of the 2–4 recommended stores are you.

If the answer is zero, you've just seen what your customers see when they skip your website and

ask an assistant instead — which is happening more often every quarter.

It's rarely about product quality. It's almost always one of these:

1. The AI crawler was blocked. Check your `robots.txt` for `Disallow` rules against GPTBot,

ClaudeBot or PerplexityBot — many stores block them by accident, inherited from an old security

plugin.

2. No structured product data. AI assistants read Schema.org/JSON-LD, not your page design.

No machine-readable price, brand or availability means the model can't confidently include you.

3. Client-side rendering. If your product content only appears after JavaScript runs, most AI

crawlers see an empty page.

All three are things a free audit will show you precisely, findings ranked by how much revenue

they're likely costing you — not just a pass/fail checklist.

If you found gaps: the quick ones (crawler access, llms.txt) are things you can fix yourself today

deeper ones (structured data across a real catalog) usually need a proper pass, either your own

dev team's or a managed one.

Run the free audit — same test, but automated, graded, and it doesn't stop after three findings.

How visible is your store to AI assistants? Run the free 60-second audit