2026-10-13
Best AI visibility tools in 2026, compared
"AI visibility" tools all promise the same thing — track whether ChatGPT, Claude, Gemini and
Perplexity recommend your brand. The differences are in scope, price and who each one is actually
built for. Here's where things stood as of late 2026, as fairly as we can put it (we built one of
these, so judge our description of ourselves accordingly — and check current pricing directly
before deciding, since this space moves fast).
Profound — the enterprise leader
Deep analytics, prompt-volume data, broad LLM coverage, Fortune 500 customers. Pricing has ranged
from roughly $99 to $499+/month depending on tier. Built for large marketing teams that need
governance and reporting depth, not a quick read on one store.
AthenaHQ — enterprise-grade, self-serve priced high
Strong feature set (revenue attribution, autonomous agents, Shopify/GA4 integration), but its
self-serve tier has historically started around $295/month with no free trial — a price point
several independent reviews have called hard to justify without an enterprise budget behind it.
Peec AI — clean mid-market analytics
Fast-growing, well-regarded UI, historically priced from roughly €89–199/month. Strong at
dashboards and competitor benchmarking; lighter on execution/fix guidance.
Otterly AI — the budget entry point
Widely cited as the lowest-priced credible option in the category, historically around $29/month.
Good for a first read on mention tracking; more general-purpose than e-commerce-specific.
aiListing — e-commerce-specific, from €29/month
Where we differ: the audit is built specifically around what makes a *product catalog* readable
to AI systems — AI crawler access, Schema.org product data (GTIN, offers, ratings), llms.txt and
technical rendering — not just generic brand-mention tracking. Free tier included, Basic starts at
€29/month matched to the category's proven entry price, and paid plans include instant downloadable
fixes (robots.txt, llms.txt, Organization schema) for the mechanical findings — most tools in this
list stop at diagnosis. For catalogs that need full per-product implementation, that's a separate,
scoped engagement rather than a bigger subscription tier.
How to choose
If you need enterprise governance and already have SEO tooling with an AI module, Profound or
Semrush AI Toolkit fit. If you want fast, clean competitor benchmarking, Peec AI is well liked. If
you're a solo e-commerce operator who wants to know specifically whether your *product pages* are
AI-readable — not just your brand name — that's the gap aiListing is built for.
Run the free audit and see where your store actually stands before picking a tool.