Comparison
aiListing vs. the alternatives
An honest comparison. Every tool in this category measures some version of the same thing — how often AI assistants mention you. The differences are in depth, e-commerce focus, and price.
| Feature | aiListing | Otterly | Peec AI | AthenaHQ |
|---|---|---|---|---|
| Starting price | €29/mo | $29/mo | €89/mo | $200+/mo |
| Free tier / free audit | Yes — full A–F audit | Limited | Trial only | Demo call required |
| AI assistants monitored | ChatGPT, Claude, Gemini, Perplexity | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity |
| E-commerce product schema audit | Yes — 5 categories | No | No | No |
| AI bot access check (robots.txt) | Yes | No | No | No |
| Downloadable fix files (robots.txt, llms.txt) | Yes — instant | No | No | No |
| Shareable public audit report | Yes — free | No | No | No |
| Competitor benchmarking | From Basic | Yes | Yes | Yes |
| Managed implementation | Yes — from €6,650 | No | No | Enterprise only |
| No sales call required | Fully self-serve | Self-serve | Self-serve | Demo required |
| Results guarantee | 90-day money-back | No | No | No |
Competitor pricing and features from public-facing pages as of 2026. Corrections welcome: [email protected].
Why aiListing focuses on e-commerce
Broad brand-mention monitoring is useful — but for an online store, being mentioned and being recommended for a purchase are different things. Shopping AI (ChatGPT's shopping mode, Perplexity's product answers, Google's AI shopping surfaces) reads structured product data, not general brand mentions.
That's why our audit checks product schema completeness, JSON-LD quality, AI bot access, and client-side rendering — not just whether your name appears in a response. Otterly and Peec don't check any of that; they measure the symptom, not the cause.
When to choose a competitor
If you're a large enterprise brand (not primarily e-commerce) looking for deep AI answer analytics, a custom dashboard, and a dedicated CSM, AthenaHQ may be the right fit — the price reflects the service tier.
If you primarily want to track whether your brand name appears in AI responses across many topic categories (not e-commerce buying queries), Otterly covers that use case well at a comparable price.
If you want to understand why AI systems can or can't recommend your store — and fix it — aiListing is the only tool that actually audits the technical stack beneath the mention rate.
Start with the free audit
No account needed for the first audit. See your A–F grade in 60 seconds, then decide if the monitoring is worth €29/month.